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Unified Behavior Model (UBM) Meets NPR-Like Hosts
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Unified Behavior Model (UBM) Meets NPR-Like Hosts

The Model That Shouldn’t Exist… Does

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Last week, in what can only be described as an act of reckless clarity, we published a white paper (grab it here—>) Unified Behavioral Model — Read more…listen now.

“Everything should be made as simple as possible—but not simpler.” — Einstein

Let’s cut to it:

The Unified Behavior Model™ (UBM) appears to be the first-ever behavioral framework that’s unified, goal-directed, falsifiable, and actually teachable (elemental) to anyone—not just researchers or therapists.

UBM reveals what’s really driving your behavior—in the moment and shaping it over time—not by isolating various aspects, but through a single operable, interdependent system: the Behavior Echo-System™ (BES).

At the heart of it?

The Behavior Echo-System (BES)

Behaviorally speaking, the Behavior Echo-System™ (BES) operates through multiple dynamic feedback loops composed of just four elemental, interdependent components:

  • Environment (your surroundings + your body)

  • Behaviors, Habits, and Skills (what you do—or don’t)

  • Stories/Thinking (the meaning machine in your mind)

  • Emotions & Feelings (your internal salience signals)

Together, these explain the essential four elements involved in influencing and shaping behavior over time.

If you believe there’s a missing, irreducible fifth element—we have a challenge for you. 👇

Habits 2 Goals Premium by Martin Grunburg is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.


🧪 UBM’s Built-In Toolset:

  • P.A.R.R. Methodology
    Mirrors the scientific method—a process-driven feedback loop for building habits and skills intentionally. It leverages your innate human capacities: choice, intention, and reflection.
    Plan → Act → Record → Reassess
    (Used in 4-week cycles. 85% = gold standard.) thehabitfactor.com/templates

  • “No Fifth Element” Challenge (PRIZE MONEY)
    The model is falsifiable. Be the first to disprove its elemental claim (non-emergent, irreducible, causally independent), fifth element and win $1,000. Official entry here: https://unifiedbehaviormodel.com

  • Architect Mode vs. Tenant Mode
    UBM gives you a choice: live on autopilot… or design your life’s BES on purpose.

  • Behavioral Literacy = The 4th R
    Reading, wRiting, aRithmetic… and now, BehavioR.
    A modern education requires the tools to understand and shape behavior in a modern internet, smartphone and AI economy

  • Tracking as a Superpower
    Behavior tracking isn’t just data—it strengthens focus, builds awareness, affirms your intention—a lot of people say “things”—tracking proves it. Behavior/Habit tracking literally trains your brain (aMCC, anyone?).


“The real voyage of discovery consists not in seeking new landscapes, but in having new eyes.” —Marcel Proust

📥 [Download the Whitepaper]
🎧 [Listen to THIS Episode ☝️]

UBM is the map. The model. The compass.

It’s time to raise the standard for behavioral literacy—together.


Habits 2 Goals Premium by Martin Grunburg is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.


Elemental behavioral science shouldn't be reserved for labs and lectures.

We teach adolescents the ABCs and 123s —elemental math and grammar.

We can, and should, teach elemental behavior.


Grab your free white paper (see Section 7.0) —> Just two weeks ‘old’ and approx 400+ downloads already, https://zenodo.org/records/15844153


Keep on trackin’

~mg

P.S. Reminder: The Unified Behavioral Model™ (UBM) is the first behavioral model to be both falsifiable and unified—meeting the scientific gold standard of Ph.D.-level rigor.

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Everyone (not just academics) is invited to download the paper and explore the “No Fifth Element” Challenge—with a $1,000 prize on the line.

Downloads? Plenty.
Entries in the challenge? Nada.

📄 Grab the free habit tracking template: thehabitfactor.com/templates


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