Happppppppppy New Year!!! 🎉
Here’s to a safe, prosperous, and phenomenally clear 2026…
a year full of growth, action, and gratitude.
I’m deeply grateful for your readership, participation, and contributions.
May the FORCE of UBM be with you! 🎉🍾🥂🎆
Have you wondered how 2026 will be different? See bottom for details…
Tony Robbins shares a story that he’s probably told a few thousand times.
It’s his origin story.
Same story. Over and over.
You don’t get to write the bestseller and disappear.
I used to think that was the case.
Nope.
You show up. Day after day. Again and again.
And, you keep telling your story.
Nobody records a podcast episode and vanishes.
If your work really helps people, you keep showing up and producing.
Over and over…
500+ episodes later... here we are…
So, yes, it used to kill me to tell my Catalina Classic (32-mile, open-ocean paddle) story over and over.
Now I get it.
It’s just part of the territory.
I love Tony’s origin story… and it goes something like this…
He’s seventeen-ish… late 70’s
A friend of his father’s invites him to earn some extra money moving furniture over the weekend.
Tony’s hustle— energy—stood out. So the guy invites him to lunch; mid-sandwich, Tony asks: “How did you become successful?”
The guy pauses, smiles, and says, “Honestly? I went to a seminar.”
Tony blinks. “What’s a seminar?”
The man explains:
A seminar is where someone who’s accomplished something—
figured out a few things—gets on a stage and shares the very best lessons… He teaches things that will literally shave years of struggle off your life… all boiled down into about three hours.
Tony exclaims, “Wow! That sounds amazing. Can you get me in?”
The guy nods. “I probably could. But I won’t.”
“…Wait—what?” Tony’s confused.
Mentor-guy says, “Look, if I give it to you for free, you’re not going to value it.”
Tony asks, “How much is it?”
“It’s about forty bucks.”
Tony stares. “That’s a week’s pay. No way!”
The guy replies—without missing a beat: “Cool. Enjoy the next twenty years of struggle.”
Tony scrapes the money together.
Goes to the seminar.
Ultimately, he becomes the speaker’s protégé—
Jim Rohn, who at the time was selling his Adventures in Achievement course.
Then, as they say in storybook land,
THE REST IS HISTORY…
Why Share That Story?
I’m guessing you know.
Behavior Architecture is the product of my twenty-plus years of struggle.
The books: The Habit Factor, The Pressure Paradox, Everything is a Fcking Story.*
Together, they laid the foundation.
Now, they’ve given rise to something unprecedented:
the first elemental, unified, goal-directed, and falsifiable model of behavior.
Nearly six months after publication, every attempt by behavioral scientists as well as top LLM/AI has been unsuccessful.
UBM stands. 1500 downloads later…. a scientific response/presentation to the field’s imperative for a unified framework.
Done.
But here’s the REAL STORY.
It’s only a little bit about the MODEL
It’s overwhelming, undeniable ABOUT YOU!!!
And, that’s the point!
(Scroll down, you’ll see.)
Our first Behavior Architecture cohort: Fini!
And Wow!!
Huge thanks to the 12 pioneering participants.
We had barely a week to promote FC-01…
The reviews are still coming in.
UBM has a single mission:
To deliver the clearest, most practical, holistic framework to help anyone architect their habits, skills, goals, and life.
Not just theory.
Not just big ideas.
But in practice—
a scientifically validated, proven framework.
Yes, proven.
Of course… It’s backed by a 110% money-back guarantee.
(Seriously. Full details on the site.)
Here’s your special offer: 50% OFF Behavior Architecture.
As available or until January 7, 2026.
That’s HALF-OFF Plus, a 110% Risk-Free guarantee!
I hope to see YOU on the inside!
Here’s the funny thing...
When there’s ZERO RISK, the REAL challenge reveals itself.
It’s no longer about the course.
It’s no longer about the value.
It’s definitely not about the science.
It’s about the person in the mirror...
Because if the program delivers—
See what Simon, an Australian CEO, described in his review of Behavior Architecture…
“UNBELIEVABLE VALUE”
Then the real question is rarely about money.
The real question can only be about…YOU.
Are you ready to work for your goals?
The system—the first ever, COMPLETE GOAL SYSTEM—is right here.
Behavior Architecture is THE LAST habits and goals course you’ll ever need.
Risk-free. Guaranteed.
Haaaaaaaappppppppppppppy New Year once again! 🎉
In case you missed it ; )
Here’s to a VERY SAFE, PROSPEROUS, and phenomenally clear 2026!
I’m deeply grateful for your readership, participation, and contributions.
May the FORCE of UBM be with you!
Cheeeeeers!!! ☝️🫵💪🏽🙌🏽🎉🍾🥂🎆🙏
Sincerely,
~mg
👇
PROMO CODE: “NewScience”
Grab your 50% OFF!
New Year. 🎆
New Science. 🔬
New You. 💪🏽
👇
https://maven.com/thehabitfactor/behavior-architecture?promoCode=NewScience
Behavior Architecture Course on Maven
🚨 The habit tracking controversy is over. UBM ended it ; )
—> Section 7.0 of the UBM whitepaper Each and every objection to habit tracking is crushed. Read all about it!
📄 Free habit tracking template: thehabitfactor.com/templates
📖 Full UBM whitepaper: Zenodo.org
📚 The trilogy that unearthed UBM:
🌐 Learn more: unifiedbehaviormodel.com
🌐 Behavior Architecture: https://maven.com/thehabitfactor/behavior-architecture
