Listen now (20 min) | "You don't need to eat a piece of cake after you run 5 miles." Studies on habit development support the idea that self-efficacy – the ability to produce the desired result – is rewarding. By following P.A.R.R., (Plan, Act, Record & Reassess), The Habit Factor's method for habit development, users experience self-efficacy, often. Of course, the opposite is true. If a user does not follow through on their habit tracking plan they will be unhappy. Hence, the method encourages users start with low tracking parameters. By creating a habit plan, and then acting on that plan, you demonstrate self-efficacy and feel great in the process. Thus, "It's not about the marathon!"